Malcolm Gladwell is a detective of fads and emerging subcultures and a chronicler of jobs you never knew existed. His work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence His writing is engaging, eloquent and challenging. To learn more you can read his full biography or visit his outstanding blog.
In this week's TED Talk he uses the illustration of the food industry’s search for the perfect spaghetti sauce to illustrate a larger argument about the nature of choice and happiness. He debunks our most closely held notion about how we find out what people want.
Discussion Questions:
Applying what we learned today from research in the food industry, is there ONE thing we can do to grow our church and fulfill our mission to share the Good News?
When one thinks of diversity, race is the first characteristic that comes to mind. What other kinds of diversity should we be prepared to embrace to become a church and a people for the 21st Century?
If we can’t find out what people are looking for just by asking, what do we do to become a place they want to be?
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